We had to investigate and propose solutions how structural design can contribute to building perception of Nutrilett being a healthy tasty and natural (versus artificial) way of taking care f one's weight.

Talking to users, potential users or people who would never consider it, together with ourselves using the shakes, I managed  to come up with various solutions for the packing some concentrating on the way it is stored, some on the way it's being consumed. Bellow you can see some of my idea and the insight behind the once you click on them.