Gergana   Tatarova

PORTFOLIO

back

goal:

Design packaging (label) and website for a Bulgarian Blueberries producer.

team:

Myself and the clients :)

role:

Designer, Photographer, Web Developer

key skills:

Branding, Market research, Budget Consideration

tools:

Adobe Illustrator, Muse, Photoshop

results:

Very positive feedback on the labels and clients are happy with the simplicity of the website.

Borovinki means blueberries in Bulgarian.  And this is the website I created for them.

 

I had bigger ideas for the packaging - making it a cardboard sleeve with recipes and nutritional information on it and on the inside, but we had to stick to the budget which was meant for a label.

 

I really wanted to make  a font that is like a handwritten, but still think and stylish, so I actually drew it by hand  and then scanned it and used it :) I also wanted to incorporate the Bulgarian flag since there aren't many locally produced blueberries on the market.

 

The label translates to:  Fresh Tasty Blueberries; 125g of Wellbeing grown in Bulgaria :)

back

© 2016 Gergana Tatarova

gergana.tatarova@gmail.com