Gergana Tatarova
PORTFOLIO
goal:
Design packaging (label) and website for a Bulgarian Blueberries producer.
team:
Myself and the clients :)
role:
Designer, Photographer, Web Developer
key skills:
Branding, Market research, Budget Consideration
tools:
Adobe Illustrator, Muse, Photoshop
results:
Very positive feedback on the labels and clients are happy with the simplicity of the website.
Borovinki means blueberries in Bulgarian. And this is the website I created for them.
I had bigger ideas for the packaging - making it a cardboard sleeve with recipes and nutritional information on it and on the inside, but we had to stick to the budget which was meant for a label.
I really wanted to make a font that is like a handwritten, but still think and stylish, so I actually drew it by hand and then scanned it and used it :) I also wanted to incorporate the Bulgarian flag since there aren't many locally produced blueberries on the market.
The label translates to: Fresh Tasty Blueberries; 125g of Wellbeing grown in Bulgaria :)
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© 2016 Gergana Tatarova
gergana.tatarova@gmail.com