Then in a group of three - I was working with the awesome Katherine Moriarty and Kelsey Kordakis, we had to research in depth the brad Bang & Olufsen. Understanding their Values and Brand we had to make a suitable in style presentation to convey the same feeling. I remember we dressed up real classy and did really well. I could only find the timeline we created for it.

And then it was the bigger part of the project. Everyone personally had to redesing their first product as if it was designed by the company they'd researched. So my task  was - design B&O food blender.

I had three final concepts. 1 was using sonoluminescence , the other was looking like a normal immersion food blender just using really high end materials. But what I decided on developing further is the dodecahedron based one. You can see my final sheets here: